Challenge:
The client wanted a piece of work that would drive traffic to the new website Car Magazine, create additional sticky content and generate entries to a competition to be a journalist for the day.

Solution:
We created a car personality profiler quiz designed to reflect the titles postion as an authoratitive voice in the market and to be fun enough to have a successful viral element which charted in the Top 10 of the viral charts. The quiz remained in the Top 100 virals for 43 consecutive weeks.